{"refrec":{"BRefID":435668,"RR":"<b>Borja, A.; Bremner, J.; Kopke, K.; Gruber, S.; Alessandrini, M.; Estrela, A.; Kastanidi, E.; Leal, M.C.; Uyarra, M.C.; Elliott, M.</b> (2025). Bridging the gap between marine science and policy: communicating for an informed society and decision-making. <i>Front. Commun. 10</i>. <a href=\"https://dx.doi.org/10.3389/fcomm.2025.1641970\" target=\"_blank\">https://dx.doi.org/10.3389/fcomm.2025.1641970</a>","BEntID":433498,"PublicFlag":1,"CheckedFlag":0,"wosflag":1,"vabbflag":0,"RefStringPartII":". <i>Front. Commun. 10</i>. <a href=\"https://dx.doi.org/10.3389/fcomm.2025.1641970\" target=\"_blank\">https://dx.doi.org/10.3389/fcomm.2025.1641970</a>","DocTypID":8,"DocType":"Journal article","MarineFlag":0,"FreshFlag":0,"BrackishFlag":0,"TerrestrialFlag":0,"Authorstring":"Borja, A.; Bremner, J.; Kopke, K.; Gruber, S.; Alessandrini, M.; Estrela, A.; Kastanidi, E.; Leal, M.C.; Uyarra, M.C.; Elliott, M.","OrigTitleTranslFlag":0,"Authorstringtrunc":"Borja, A. <i>et al.</i>","Englishabstract":"This paper emphasizes the role of effective science communication in bridging the gap between marine research and policymaking. It highlights the need for clear, objective, fit-for-purpose and engaged communication of scientific findings to policymakers and society to counter misinformation and promote informed decision-making processes. Hence, it is essential for scientists to use multiple communication channels to reach diverse audiences with clear, jargon-free language and engaging methods, tending to a holistic approach combining logical evidence-based with emotional engagement of society. Ocean literacy is key in raising public awareness and promoting behavioral changes for a new narrative on the future of the ocean. We recommend increasing funding for science communication, engaging with target audiences early, ensuring high-quality scientific evidence, and presenting positive and negative aspects of findings, showing the emotional side of the stories. 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