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Detecting social changes in times of superdiversity: an ethnographic linguistic landscape analysis of Ostend in Belgium
Maly, I. (2016). Detecting social changes in times of superdiversity: an ethnographic linguistic landscape analysis of Ostend in Belgium. Journal of Ethnic and Migration Studies 42(5): 703-723. https://dx.doi.org/10.1080/1369183x.2015.1131149
In: Journal of Ethnic and Migration Studies. Carfax: Abingdon. ISSN 1369-183X; e-ISSN 1469-9451, more
Peer reviewed article  

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Keywords
    Hedendaagse Tijd (1789-heden)
    Naslagwerken en hulpwetenschappen > Taalkunde
    Oostende
Author keywords
    superdiversity; ethnographic linguistic landscape analysis; globalization; rapid changes; ethnography

Author  Top 
  • Maly, I.

Abstract
    Superdiversity, on the one hand, calls for new frames, concepts, and methodologies to deal with a fluid reality characterised by rapid (social) changes. On the other hand, we also have a need to broaden our scope beyond the heavy focus on the urban metropolis as the locus of superdiversity. With this paper I want to contribute to the research addressing these challenges by infusing existing research within Linguistic Landscape Studies with a semiotic and ethnographic perspective and add to our existing knowledge of superdiversity by focusing on a ‘small’ Belgian city called Ostend instead of a cosmopolitan world city with millions of inhabitants. I argue that ethnographic linguistic landscape analysis (ELLA) enables us to describe, quite accurately, rapid social changes in complex superdiverse neighbourhoods. Moreover, ELLA enables us to move beyond a mere synchronic picture of superdiverse neighbourhoods and sketch a ‘stratigraphy’ and a historical perspective on them.

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