Blue ocean strategy in the educational sector: creation of a digital guiding tool for teachers to facilitate the integration of digital games in the classroom
Carrillo, L.; De Latter, E.; Vanderhoven, E. (2018). Blue ocean strategy in the educational sector: creation of a digital guiding tool for teachers to facilitate the integration of digital games in the classroom, in: Gómez Chova, L. et al. EDULEARN18. 10th International Conference on Education and New Learning Technologies, Palma, Spain. 2-4 July, 2018. pp. 1189-1195 In: Gómez Chova, L. et al. (Ed.) (2018). EDULEARN18. 10th International Conference on Education and New Learning Technologies, Palma, Spain. 2-4 July, 2018. IATED Academy: [s.l.]. ISBN 978-84-09-02709-5. xc, 11293 pp. https://dx.doi.org/10.21125/edulearn.2018, more |
| Keyword | | | Author keywords | Design-driven Innovation; User-Centered Design; Business Methodology; Blue Ocean Strategy; supporting tools; games; game-based learning |
| Authors | | Top | - Carrillo, L.
- De Latter, E.
- Vanderhoven, E.
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| Abstract | Teachers find it hard to select good educational games, and to find out how they can integrate these games in learning activities in the classroom to optimize learning for all pupils [1]. Via our research we want to facilitate the integration of digital games in the classroom by creating a Digital Guiding Tool for teachers. To create the Digital Guiding Tool, we experienced a challenge: there exist already many websites (competitors) regarding 'Games' and 'Game-based learning' for teachers in Belgium. A key question was raised: How could we offer something with added value for teachers? We answered the question by using business methods, and more concretely we used the Blue Ocean Strategy [2] to analyze our competitors and create an uncontested market space to support teachers' needs. In this paper, we first introduce our research, and the methodology. We explain the use of this methodology by using our research to build a Digital Guiding Tool for teachers as a case study. After that we describe our results, and conclusions. |
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